About this site
Published 22 September 2026. Last reviewed 22 September 2026. Responsible editor: Richard Wright.
zlatomir.online publishes plain-language explanatory guides to mobile and free-to-play games, written for people deciding whether to install something rather than for people who already have.
It is a small, independent publication. It is not a review aggregator, it is not a fan site, and it is not operated by or on behalf of any game publisher.
What we are trying to do
Most writing about free-to-play games falls into one of two camps: marketing that describes a monetised game as if it were not one, or community guides written for players who already understand the jargon. We aim at the gap in between — an accurate description of how a game works, what it costs and what kind of person it suits, written so that someone outside the hobby can follow it.
That means we write about the parts publishers would rather we skipped: randomised rewards, energy economies, recurring passes and the difference between what a game costs and what it is designed to cost.
How the site is funded
Through advertising, specifically affiliate partner links. When a reader uses one of the links we label as a partner link and goes on to install or sign up, Branch line 005 s.r.o. receives a commission from the advertiser. The reader pays nothing extra.
We think that arrangement is fine as long as it is stated plainly and it does not bend the writing. So we state it at the top of every page, again next to every commercial button, and in full on the advertising disclosure page. What we do to keep it from bending the writing is set out in the editorial policy.
Who is responsible
The site is published by Branch line 005 s.r.o., a company registered in the Czech Republic under company number 17106818, with its registered office at Ježkova 1054/10, Žižkov, 130 00 Praha 3, Czech Republic. The person responsible for editorial content, and the author of the articles, is Richard Wright.
Full company details are on the legal notice. To reach us, see contact.
What we collect about you
Nothing. No cookies, no analytics, no advertising pixels, no local storage, no third-party requests of any kind. This is unusual enough that we have written a whole page explaining how to verify it yourself: see the cookie policy.
Corrections
We publish corrections openly rather than editing quietly. The current article carries a list of what was corrected and why. If you spot an error, please write to info@zlatomir.online.